Strategic Communications

Brand Guidelines

Every organization (including academic, non-profits and healthcare institutions) adopts a strategic brand platform to ensure it is well differentiated from other institutions, and appeals to important audiences such as prospective students, faculty, donors, and staff.

Branding ensures consistency in how LAU is projected and enables us to connect with our audiences at a higher value-adding level.

Currently, the essence of our branding strategy rests on key pillars:

LAU Brand Positioning

Dare Forward. For students seeking to succeed in their careers, the Lebanese American University is the most forward-moving university in Lebanon that enables them to step ahead with its dynamic, modern, on-the-move approach to education.

(Part of the Communications Plan approved by the President’s Cabinet in September 2017).

LAU Brand Footprint

Values Personality
Success Competitive
Innovation Daring
Community Service Caring

LAU Branding Model

LAU’s most recognizable brand is the institutional brand, which carries the most brand equity by far. Therefore, and in line with the Communications Plan approved by the President’s Cabinet in September 2017, Stratcom strives to implement the following brand model:

“As we engage with more external communications, it will be extremely necessary to strengthen the branding of our LAU institution as a unified brand. We will emphasize the use of a strong institution brand, including for Schools, Institutes, Centers, etc. The implications are that we will be de-emphasizing the use of individual school seals (to be used mostly on campus).”

(Part of the Communications Plan approved by the President’s Cabinet in September 2017).

LAU Visual Identity

LAU’s visual identity includes: