Serge Zahar

Lead Director of Creative Services

As Director of Creative Services, Serge Zahar leads the team that develops original ideas and crafts effective campaigns and communications for the university in various formats such as print, outdoor and TV. Serge comes from the advertising industry, with over 25 years of experience as creative director with renowned multinational advertising agencies across the Middle East such as Saatchi & Saatchi, Memac-Ogilvy, Leo Burnett and DDB KSA. Throughout his career, he developed creative campaigns for a multitude of products in several categories including real estate, finance, house and personal care, automotive and more.