Strategic Communications

About Stratcom

Nada Torbey

Senior Director of Media and Public Relations
Nada Torbey joined Stratcom in 2017 as Director of Media and Public Relations after nine years with the Advancement division during which she spearheaded special projects. She now leads a team of social media and public relations experts, oversees the development of LAU’s media relations strategy, evaluates opportunities for partnerships, sponsorships and advertising, seeks high-level placements in print, broadcast and social media and leverages existing relationships while cultivating new contacts with prominent media outlets to cover activities and events organized by LAU.
In her previous role as Director of Special projects, she orchestrated the implementation of several media strategies, notably in television, shedding light on LAU’s academic achievements to significantly increase reach, and built a network of local, regional and international media. Prior to joining LAU, she had spent fifteen years at An-Nahar Research Center for Documentation, where she was a key contributor to the creation of its automated archiving and information management system. Nada holds a BA in Political Science and Public Administration, and an MA in Public Administration, both from AUB.