Strategic Communications

About Stratcom

Gabriel Abiad

Assistant Vice President for Strategic Communications

Gabriel Abiad is at the forefront of developing and implementing a strategic communications and marketing program for LAU. In his role as the head of Stratcom, he manages integration across digital and mainstream channels, develops strategic plans to expand the reach and reputation of LAU, and supervises the production of communication vehicles, namely the university’s websites and key publications. Gabriel started his career in the advertising/marketing industry in Lebanon and later moved to Canada where he developed public campaigns for various governmental agencies. Back in Lebanon, he advanced several top brands as a key member of FP7 (Fortune Promoseven) and as marketing director for McDonald’s Lebanon. He has a bachelor’s and an MBA from LAU as well as a graduate diploma in education from Concordia University, Montreal.